Sunday, June 24, 2012

How Equipment Hire can Help Your Business

Very few businesses can run without some kind of equipment. Some may need the equipment to dig trenches or cut down trees, while others only need office equipment. But one thing that both will agree on is that such equipment can cost an arm and a leg. That is why they look into equipment hire. There are many advantages to equipment hire.

* When you choose the option of equipment hire, you can get the right equipment without having to outlay thousands of dollars – for which you would most likely need a loan. Paying back the loan plus interest would make the equipment even more expensive and take many years.

* By the time it was paid off, the equipment would be out of date and possibly worn out and so you would have to turn around and buy more.

* With equipment hire you can update your equipment at regular intervals without paying any more than the specified monthly fee. This fee is much less per month than it would be to pay off a loan.

* If the equipment breaks down you can have it replaced immediately without paying for the cost of repairs when you choose equipment hire.

* In many cases maintenance is done by the equipment hire company, thus saving you money and the time spent in scheduling the maintenance. You don’t even have to remember when maintenance is due because the company keeps all those records.

* If you find that a specific piece of equipment is not really suitable for your business needs, you can exchange it for another without incurring a big cost.

Thursday, June 21, 2012

The Importance of Choosing the Right 1300 Numbers

Many businesses have 1300 numbers for their customers to call in order to cut the cost of the call down and so encourage the caller to stay on the line long enough to receive assistance. This service helps the customer, but it also helps the organisation gain business. However, it is important to choose the right 1300 numbers so they can also be used as an advertising tool. How?

This comes about because you can actually have a word after the prefix of 1300 rather than more numbers. Words are far easier to remember than numbers are. When you choose a word that is relevant to your business it not only helps customers to remember it, but every time the 1300 numbers are seen they advertise your business.

For instance, you can have the name of the company as part of 1300 numbers. This gets the company name into the forefront of customers’ minds and thoughts and makes it easy for them to remember and also to tell others. How many people can remember a phone number straight off? Not many; but they find it easy to remember a name.

Even easier is to have those 1300 numbers tell something about the business and what it does. A plumbing business could have 1300-4-PIPES for their phone number. Or a pet store could have 1300-petneeds. This fixes firmly in the mind of the customer what the business is all about or what it does. So even though 1300 numbers do cost the business something, when they are used as a form of advertising it really helps to recoup some of the cost.